My favorite! Thailand
Spending time with Thailand’s gentle giants was one of the most special moments of my travels—an experience I’ll carry with me.
My portfolio
Program &
Project Manager.
Strategy & TransformationCommercialization & Go-to-MarketAnalytics & Process Improvement
Hi, I’m Natassja! Big ideas, practical plans, and a soft spot for making complicated things work. I’ve helped move transformation at PepsiCo, bring snack innovations to life at Frito-Lay, and turn data into decisions at Colgate-Palmolive.
Experience across brands & industries
01 / Selected work
Big ideas.
Real things, delivered.
Here’s the story behind the work. From transformation portfolios to product launches, reporting tools, and new operating systems—choose a company and explore what I worked on, how I approached it, and what changed.
A few numbers behind the work
1,840
active projects in the transformation portfolio I supported
300+
locations assessed through a co-developed readiness mechanism
~346
estimated annual analyst hours across GR Wikipedia, UPC Tracker, and PopCorners code cleanup
152
commercialization proposals across 19 brands
02 / The person behind the projects
Building my next chapter.
Raised in Mexico, I built my education and the foundations of my career there. Then I decided to take the next step in the United States—to find a long-term opportunity where I can grow, contribute, and build a career that feels like home. I’d love to join a company that sees the value in my skills, gives me meaningful problems to solve, and values the contribution I bring in return.
Along the way, I also helped a growing business turn ambitious plans into practical systems, workflows, and an operating playbook.
My work lives at the intersection of strategy, operations, and people. Across global consumer brands and a growing business, I've helped turn ambitious goals into systems people can actually use.
I’ll be the one with a hundred ideas—and a practical, methodical plan to make them happen. I’m curious, resourceful, and happiest when I can make something easier for someone else. Need a sounding board or a hand getting unstuck? I’m the person you can count on to help and follow through.
With a BBA in International Business from Universidad Panamericana, I bring experience working across teams in the U.S. and Mexico. U.S. citizen. Bilingual in English and Spanish. Open to relocation in the U.S.
Portfolio governanceProcess designCross-functional deliveryChange & adoptionCommercialization
01 — Understand
Find the real friction.
Listen to the people doing the work. Map the process, validate the data, and define the problem before choosing a tool.
02 — Connect
Give the work a structure.
Turn complexity into clear priorities, practical workflows, named owners, and decisions that people can act on.
03 — Make it last
Build beyond the launch.
Train the team, document the process, and create a cadence that makes the new way of working sustainable.
Recognition along the way
Winner — “Do Things Fast”PepsiCo · Sales Tower Awards · July 2025
Peer nominated and team selected for helping build readiness insights across 300+ locations. Recognized before 60+ colleagues through Celebrate Success, the program I co-created.
Special Recognition — Kroger H1 2025 ResetPepsiCo · October 2024 · Team recognition
Part of a six-person team that readied 49 new items ahead of the customer’s deadline, compressing the launch timeline by more than a month.
“Stronger” — PepsiCo Values RecognitionPepsiCo · May 2024
Recognized before 30+ colleagues for GR Wikipedia and the Preliminary UPC Tracker, which together saved an estimated 180+ team hours annually.
Off the clock / A little more me
Curious about the world.
Always up for what’s next.
Outside of work, I’m usually dreaming about my next adventure. I love traveling, meeting people, and saying yes to something I’ve never tried before. New places, new perspectives, and a little spontaneity make me feel most like myself.
18countries explored · roughly 9% of the world
And so much more I’d love to see.
And so much more I’d love to see.
Little snapshots. Big memories.
My first climb in the Alps.
A new landscape, a new challenge, and the joy of trying something for the first time. That’s my kind of adventure.
A passport full of perspective
18 countries. Countless new perspectives.
About 9% of the world explored.
Click a highlighted country or explore by continent.
A few places that have shaped the way I see the world.
My travels, tracked with Been. So many places still on my list.
A soundtrack for every adventureThe ideas person, with a planFavorite food: tacos. Obviously.Curious about what’s next ↗
Community / Giving back
A little time.
A little kindness.
Helping others matters to me. I love being part of moments that make people feel welcomed, included, and cared for.
Clothing donation drive
Casa Hogar para Madres Solteras, A.C. · Social Services
Collected, sorted, and distributed donated clothing for single mothers, making sure items were in good condition and the distribution day felt welcoming and respectful.
Community initiatives
Fundación Clara Moreno y Miramón, I.A.P. · Children
Helped middle-school students build a hydroponic garden, from assembling the structure to planting seedlings, while introducing sustainable growing and healthy eating. Also joined creative and recreational activities at a girls’ orphanage, an age-appropriate holiday toy drive, and a children’s recreational event.
Shelter support day & adoption outreach
Refugio San Gregorio, A.C. · Animal Welfare
Helped with feeding, enrichment, and socialization for shelter dogs, and supported awareness of responsible pet ownership and adoption. Separately, helped a dog in need find a home by reaching out to potential adopters.
Nonprofit content campaign
ANDA México · Education
Created original social media content in Canva to raise awareness of a nonprofit’s education and information programs, supporting its work to empower people and strengthen communities.
Education & project toolkit
Curiosity, with a practical purpose.
The business foundation and tools behind my project work.
Education
Universidad Panamericana, Mexico City
Bachelor of Business Administration
International Business
A four-year degree spanning management, finance, international markets, cross-cultural leadership, and multidisciplinary business projects, with humanities coursework in ethics, philosophy, and cultural history.
A few more things in my toolkit
My toolkit / Pick a skill, see the work
Plan & deliverSmartsheet · ClickUp · Microsoft Planner · Cornerstone Agile PLM
Analyze & communicateExcel · Power BI · Power Apps · Nielsen · MicroStrategy
Build & enableSAP Ariba · BuildOps · Azuga · Articulate Storyline · AI coding assistants
04 / What's next
Let's turn possibility
into progress.
I’m looking for a team where I can put my ideas and skills to work, create meaningful value, and keep growing with people who value what I bring.